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ATTACK ADS

The client wanted a series of low cost, 15 seconds ads, aimed at undecided women voters, attacking Canadian Prime Minister Stephen Harper

After initially loving the texts, they spiked them. I got paid, they got thrashed at the polls.

ROBIN HOOD 

Camera comes in on a child’s handwriting:

Dear Batman Superman Robin Hood!

Please come to Canada real quick. Our Prime Minister is all mixed up.

He keeps taking money from the poor and giving it to the rich.

Hurry!

signed,

Johnny, Mary (in kids’ handwriting), Mommy, Daddy, Grandma, Grandpa (in adult handwriting)

JUST YOU WAIT

To the tune of Just you wait, Henry Higgins, from My Fair Lady.

1st woman – just you wait, Stephen Harper, just you wait (background chorus of women’s voices hiss, “yesss!”)

2nd woman – you’re not sorry for a single thing to date (background chorus of women’s voices hiss, “shame!”)

3rd woman – your cuts hurt families, that’s not funny (background chorus of women’s voices hiss, “shame!”)

4th woman – your corporate bosses got all the money (background chorus of women’s voices hiss, “shame!”)

All together – just you wait, Stephen Harper, just you wait (background chorus of women’s voices hiss, “yesss!”)

ALIEN IDEOLOGY

female voice over

“During the 2008 election campaign, Stephen Harper said,”

these words appear on the screen, as the voice reads them:

“My goal was to make conservatism the natural government philosophy of the country.”

voice over:

“Neglecting families in favour of corporations will always be an alien ideology in Canada, Mr. Harper”

51%

Camera comes in on a group of three women, different ages, different races

1st woman – 51% of Canadians have to suffer through menopause.

2nd woman – When we do so, we have a legitimate excuse for irrational behaviour.

3rd woman – The same cannot be said for Stephen Harper, who has given massive tax breaks to corporate Canada while slashing programs that help families in these troubled times..

all 3 of them – Menopause is bad enough: women with families should not have to suffer another term of Harpernomics.

I DON’T CARE

1st woman: I can’t make ends meet

Harper (android voice): I don’t care

2nd woman: I have to take a second mortgage to send my son to college

Harper (android voice): I don’t care

Corporate guy (enthusiastic voice): Stevey! Thanks for the corporate tax cut

Harper (looking up with adoration): I love you

*****

1st woman: I can’t afford new skates for my kids

Harper (android voice): I don’t care

2nd woman: I can’t afford a dentist for my kids

Harper (android voice): I don’t care

Corporate guy: Stevey! Thanks for the corporate tax cuts!

Harper (looking up with adoration): I love you

*****

1st woman: I trusted you

Harper (android voice): I don’t care

2nd woman: I thought you were different

Harper (android voice): I don’t care

Corporate guy: Stevey! Thanks for the new corporate tax cuts

Harper (looking up with adoration): I love you, boss

SERIOUS STUFF

different women, different ages, different races etc

Canada is a family. Families help each other. Alas, Stephen Harper only seems to care about the rich aunts and uncles in our family. Corporate tax cuts should not come at the expense of programs that help families.

*****

Stephen Harper’s budgetary cuts and slashes have wounded Canadian families. His corporate tax cuts are salt in those wounds. Time heals wounds but not if the slasher still wields the knife and is cheered on by his salt shaking friends. Time’s up, Mr. Harper. Canadian families deserve better.

*****

In “a man’s world,” all women are survivors. We survive heartache and heartbreak, we endure historic indignities and inequalities. We will survive Stephen Harper’s indifference to the plights of our families and his inexcusable corporate tax cuts. But we will can no longer endure them.

*****

No woman should stay with a man who seeks the praise of his bosses over the care of his family. Stephen Harper’s corporate tax cuts are hurting Canadian families but he just doesn’t care.

*****

Mr. Harper: The old adage that a woman needs a man like a fish needs a bicycle is not a license to destroy the programs that our families need, so you can give tax cuts to your corporate bosses.

FREUD

a pic of Freud and Harper together

camera comes in on Freud

(Asutrian voice) “I’m sorry, Mr….?”

camera comes in on Harper

“Harper”

camera comes in on Freud

“Yes, Mr. Harper. I’m sorry but worshiping and favouring mythological corporate supermen will never make you one of them. Now… tell me about your mother, she must not like you.”

****

a pic of Freud and Harper together

camera comes in on Freud

(Asutrian voice) “I’m sorry,Herr….?”

camera comes in on Harper

“Harper”

camera comes in on Freud

“Yes, Herr Harper. I’m sorry but shamelessly pandering to corporate father figures will earn no one’s respect and will, in fact, get you voted out of office. Now… tell me about your mother, she must not like you.”

****

a pic of Freud and Harper together

camera comes in on Freud

(Asutrian voice) “I’m sorry, Herr….?”

camera comes in on Harper

“Harper”

camera comes in on Freud

“Yes, Herr Harper. I’m sorry but shameless sycophancy to corporate father figures will earn no one’s respect and will, in fact, get you voted out of office. Now… tell me about your mother, she must not like you.”

 

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